Fractional Chief Digital & Product Officer

Digital transformation, actually delivered.

I'm a senior digital executive with 20+ years building businesses at the intersection of product, technology, data, and marketing. I partner with companies that need experienced leadership — without the overhead of a full-time C-suite hire.

Work with me → See the track record
Previously led digital at
Disney eHealth Hallmark Playboy / PEI JibJab IAC
$400M
Revenue growth driven in 3 years at eHealth
Digital P&L growth — $10M to $80M
450+
Global employees led across 6 locations
20+
Years leading digital product & technology
What I Do

Where I can help your business

I work with companies — often PE-backed, mid-market, or in transition — that need senior digital leadership on a fractional or interim basis. My background spans the full stack of digital business: from writing code at IAC to running $80mm IT budgets as a Section 16 corporate officer.

That breadth means I can step in across multiple functions simultaneously, rather than handing you a strategy deck and disappearing.

Digital Strategy
End-to-end digital roadmaps, prioritization frameworks, and go-to-market strategy built for execution.
🛒
eCommerce & DTC
Full-funnel optimization, conversion rate improvement, and eCommerce platform strategy and build-outs.
📦
Product Leadership
Roadmap development, UX strategy, agile process, and interim head of product for teams of any size.
📊
Data & Analytics
Building data organizations, analytics infrastructure, and measurement systems tied to ROAS and EBITDA.
📣
Digital Marketing
Performance marketing strategy across paid, owned, and earned — with genuine accountability to revenue metrics.
🤖
AI & ML Strategy
Practical AI integration — LLMs, recommendation systems, machine learning applied to real business problems.
🏗️
Tech Re-platforming
Evaluating and executing major technology migrations, vendor selection, and integration roadmaps.
👥
Talent & Teams
Team evaluation, org design, executive hiring, and interim leadership while you build the permanent structure.
Track Record

Results that speak for themselves

$400M
Revenue Growth
Drove top-line growth from digital transformation of a health insurance marketplace, scaling the organization to compete against a much larger call-center-based market.
eHealth
Digital P&L Expansion
Transformed an entry-level eCommerce site into a material business contributor — growing Digital P&L from $10M to $80M through UX, marketing, and operational discipline.
eHealth
100%
YoY Digital Revenue Growth
Doubled digital revenues year-over-year by overhauling acquisition funnels, redesigning the eCommerce experience, and building a ground-up performance analytics system.
United Site Services
350K
Account Signups in 2 Years
Built and launched Customer Center — a new omnichannel account platform powered by a single view of the customer — improving conversion and retention by double-digit rates.
eHealth
50M
Monthly Active Users, One Product
Led development of ElfYourself in just 4 months — a viral internet sensation that drove 50 million site visitors and put JibJab on the map as a cultural phenomenon.
JibJab
Industry
First
Mobile-First Entertainment Site
Made the early call to ban Flash and go mobile-first on Disney.com — a "Top 7" corporate initiative — creating the entertainment industry's first fully responsive website.
The Walt Disney Company
Experience

A career built on doing

mSupply / Marcone
St. Louis, MO (remote)
Digital Product Consultant
Brought in to rescue a seriously at-risk, nine-figure multi-year eCommerce re-platforming initiative for a PE-backed HVAC & appliance leader. Delivered updated roadmaps and got internal and vendor IT dependencies aligned and moving.
United Site Services
Westborough, MA (remote)
Interim Head of Digital
Fractional digital leader for PE-backed B2B construction rentals company. Doubled digital revenues YoY. Built performance analytics, overhauled funnels, led full-funnel digital marketing strategy.
eHealth
Santa Clara, CA
Chief Digital & Product Officer
Led 450+ employees, $80M IT budget, and drove $400M revenue growth in 3 years. Enterprise leader for product, technology, data, AI/ML, marketing, and partner solutions.
PEI (Playboy)
Beverly Hills, CA
Chief Digital & Product Officer
Led digital transformation of a 60-year-old print brand. Flipped ad revenue from 75% print to 75% digital in 2 years as head of advertising sales. Drove 4× traffic growth. Presented at IAB New Fronts.
Hallmark
Santa Monica, CA
Chief Product Officer; Digital Strategy Leader
Architected the DTC video platform that became the Hallmark Channel streaming service. Delivered 10 apps across multiple devices. Returned later to lead M&A strategy on an interim basis.
The Walt Disney Company
Burbank, CA
VP, Product & Technology — Disney Interactive Labs
Led 40-person team on CEO Bob Iger's "Top 7" corporate initiative — the new Disney.com. Commissioned the "Matterhorn" font family (still used across Disney today, including the Disney+ streaming service). Sent the first @Disney tweet.
JibJab Media
Venice, CA
VP, Product & Engineering
Grew annual revenue from near zero to $15M. Led ElfYourself (50M visitors) and Starring You! Built team of 25 through two venture rounds.
IAC / InterActiveCorp
West Hollywood, CA
Sr. Director, Engineering & BI
Rebuilt 30-person engineering, QA & data team for Citysearch. Also built 99.99% uptime data center for Evite and scaled traffic 6×.
What People Say

Trusted by the people who worked with me

He is one of the most visionary, aggressive and well-spoken executives I've come across. Add to that a passion and brilliance for product and technology — and you get the complete package. Phillip can be demanding and tough, but he's always fair and pushes his teams to achieve what they didn't think was possible.

Former Direct Report
via LinkedIn

I got the feeling that he was a very smart, strategic, objective and visionary leader. I was absolutely right about that. Phillip was very strategic in multiple ways to align the organization to perform better as well as initiating many technical directions including cloud and machine learning.

Former Executive, eHealth
via LinkedIn

Phillip is one of the most dynamic leaders I have worked for during my career. He empowered me and supported me in making changes to make the organization better — and was able to keep morale high during extraordinary challenges. An amazing leader that everyone likes to work for and with.

Former Senior Leader
via LinkedIn
Phillip Morelock
About

I've been building digital businesses since before "digital transformation" was a buzzword.

My path started in the engineering ranks at IAC — writing code, scaling infrastructure, building data systems. From there I grew into product and general management, eventually leading multiple functional disciplines as a Section 16 corporate officer at eHealth, a publicly traded health insurance marketplace where I led 450 people across product, technology, data, engineering, and marketing.

I've done this at companies ranging from scrappy startups — I joined JibJab right after their first venture round and helped them raise two more — to global icons like Disney, Hallmark, and Playboy. The eHealth chapter sits somewhere between those worlds: a mid-market public company with genuine scale, where the breadth of what I owned was closer to a COO than a product leader.

I got my technical foundation at nights and weekends — taking comp sci, algorithms, networking, and systems courses at Santa Monica College while working full-time. I hold a BA in Political Science from USC, which taught me to argue clearly and think in systems. The combination has served me well.

Today I work fractionally with a small number of companies at a time, bringing genuine senior leadership to organizations that need it most — often PE-backed businesses navigating digital transformation, or companies that need to move faster than a traditional executive search allows.

Digital Strategy eCommerce Product Management User Experience Data & Analytics AI / ML Performance Marketing Agile / Scrum P&L Ownership Team Building M&A
Get in Touch

Ready to move fast?

I take on a limited number of engagements at a time to ensure I can show up fully for each client. If you're facing a digital challenge that needs experienced leadership, let's talk.

info@phillipmorelock.com → Connect on LinkedIn